Using Email to Grow
A 3-week Intensive
About One Mill School Intensives
Here at One Mill School, we are bringing you intensives that help you make progress in tangible ways, connect with peers + experts, and walk away with tools for even more growth in the following months. Read on for details about what's covered, when they take place, and reviews from participants. If you'd like to join in on an intensive and aren't yet a member, you apply to One Mill School now!
What it is
What's different about this Intensive:
- You’ll leave with real changes in your business.
Rather than teaching you things that you THEN need to go do yourself, we're going to actually DO the things together so that you leave with concrete, effective, important things implemented in your business.
- We’ll do it together.
Rather than a course that you do on your own, we're going to work through most elements of the Intensive together, in real time.
- You’ll be both an expert and a learner.
Rather than having all the content come from an expert, the series will help you access your own insights, offer crucial contributions to your peers, benefit from the expertise in the group, as well as gain specific knowledge and expertise from your guides.
What you'll learn:
You'll gain strategies for building + tending your email list and build smart automations + elegant tech setups.
- Choosing and setting up the right email marketing tool for you.
- Starting a simple newsletter cadence for consistent, manageable connection with your list.
- Designing automations and sequences for efficient workflows.
- Using segments, groups, and tags to send relevant, targeted messages to your community.
- How to grow your list and power-up your email outreach.
What small business owners saying:
This course was a great reminder that I needed to put my checks and balances in place with my email list, making sure my flows (event emails) are not wonky, and learning new and different ways to be more of a host to my email list.
This is the perfect fit if you are:
- Interested in using email to grow your business and engage your community.
- Ready to set up new email practices and systems in your business.
- Needing guidance, support, accountability, and inspiration.
What you get:
- Dedicated and protected time to make progress on things that matter for your growth.
- Community, inspiration, support, and connections with other inspiring business owners.
- Access to experts and special guest speakers on these topics.
- New skills and tools to build on and use over and over into the future.
- A safe space to hear your own wisdom about your business and hear the wisdom of peers and mentors.
- And you'll leave the Intensive with:
- 30 days of thoughtful email newsletters/missives planned to engage and grow your community
- 2-3 effective automations set up in your email marketing software
- All the nuts-and-bolts of your website, email marketing software, and segments architected and connected.
How to take part + your commitment:
- This intensive is open to One Mill School Members during select quarters. Complete your 7-minute application now!
- Attend all three sessions (full dates and times below.)
- Complete prework and homework in advance of each session.
- Participate actively in the sessions: speaking, sharing, and contributing as well as listening, learning, and processing.
Your Peers & Guides
You’ll be in great company in this course and will be well supported. Emily Kerr-Finell (One Mill School founder) will be the main guide for the course. We’ll also bring in guest speakers and experts. And of course, your peers will be a wealth of guidance and knowledge as they share their experiences growing high-level businesses.
More of what others are saying:
I didn't even think about automations before. Now I'm armed with the skills to create them for my business to build my brand and create more opportunities to show my personality and nurture loyalty!
I am excited to work on emails - who would have thought! And now I have more responses from people than ever before, emailing me back and saying how much they love my emails.
I have such a better understanding of sequence emails and feel like I have a substantive approach to setting up and using them, and how they can work in conjunction with the email newsletters.
Dates and Times
- This intensive is on pause for the Winter Quarter, but our new Clarity Workshop Intensive will be available if you'd like to take part.
- Intensives are currently available only to One Mill School members. You can submit your application to One Mill School to be considered for the upcoming quarter. Check that page for all of the upcoming quarterly dates (like when you'll hear back and when the new quarter begins).
Elana of Elana Gabrielle
I was able to fully set up 7 automations, and set myself up with ideas and inspiration for email outreach. I also organized time on my calendar to create content, rather than just doing it last minute each month. The shorter deadlines and time helped me so much!
I hope that there will be more intensives, I think the format was great and I'm excited to implement all that I learned!
Jamie of The Memorable Image
My main wins since the intensive involve my newsletter. I was part of the Bespoke Arts Summit in October and they made a video about me, my inspiration, and my process. While that was stressful (I hate being in front of the camera) it made me really get my ducks in a row. Once the video went live, I used my newsletter to promote it and got the highest number of views in the first 24 hours and second-highest overall. I did very little other promotion around it (I am hardly on social), and my newsletter people loved it. The consistency of showing up weekly paid off. And because I had been reaching out regularly I felt like I had a relationship with my followers so I wasn't as shy telling them about my video and asking them to watch it.
Sara of Sara Golden
One thing I have started to do is simplify my bi-weekly emails. I've stripped them down to have fewer graphics (which saves me SO. MUCH. TIME.) and am trying to write them more like personal letters than sales pitches. I've seen people clicking through and interacting more with my emails and even heard from a friend whose boyfriend is on my list that he loves getting my emails because of all the other things I talk about or recommend. Husbands and boyfriends make up a significant customer base for me, so I'm really happy to be keeping them hanging on and entertained. Most importantly, sitting down to write emails feels so much less anxiety-inducing than it did before! It doesn't feel like such a monumental task, and I'm connecting with people in a way that feels more natural and helpful.
Vicky of Porpe Artifacts
I have worked to create a non-“sales-y” email template that feels really good. So for me, that looks like sharing a Spotify list, a book, a podcast, a post, etc. that I have found interesting or inspiring and I feel that people will like it too. It's a great way for my community to get to know me, what inspires me and makes me happy!
I have created 3 different audiences
- My regular customers
- People who are new in my list and they went through my welcome series, so they have a discount code, and are not my customers yet.
- People who have signed up in the past through in-person events.
Each of my newsletters has the same main topic for all the audiences, and I customize the bottom section to make it more relevant for each audience. For example for the people who haven’t bought anything yet, I include things such as the inspiration behind a design, customer reviews, photos, etc.
These values govern everything we do -- from how we respond to our customers to how we hire and what projects we take on:
Integrity comes first.
Overcommunication is good communication.
People over process, profit, or product.
Strength comes from responding, adapting, experimenting, and doing a lot with a little.
We’re professionals -- internally and externally.
We bring our true selves to the work.
A Bit of Background
One Mill School is a comprehensive training and community program for creative small business owners. We welcomed our first members in October, 2020. You can see our current offering at www.onemillschool.com. We have been honored and excited to have such a successful group of members and so many successes within this community. That said, we’re also in a process of reflecting on how to serve our folks even better. This program is a part of that exploration.
With this program in particular, we’ve returned to our deepest sources of inspiration: the pedagogy of liberation of bell hooks and Paolo Friere; Montessori education; and heaps of conversations with the people we serve.
You can follow along on the process of reimagining and reshaping what we do at One Mill School on Instagram @onemillschool and on our email list.
Diversity, Equity & Inclusion at One Mill School
Our intention is that One Mill School be a vibrant, antiracist, equitable, diverse, inclusive place. The foundations of that vision are our intention, our inquiry within our own practices, and the education and training we prioritize. This is an open and ongoing exploration and right now, these are some of the active things we do to build towards this vision:
- Work with coaches (Project Deviate!) to guide our team's inquiry, conversation, and education around antiracism, diversity, equity, and inclusion.
- Donate to social justice organizations that resonate with the work we do and who we are.
- Convene Mentors with diverse voices, backgrounds, and experiences, and ensure that their contributions are fairly compensated.
- Advance economic accessibility to our programs with an open scholarship program for anyone who faces significant obstacles to their growth as a creative business owner. (More here.)
- Prioritize diversity and underrepresented groups in outreach to and engagement of new Members.
- Be active in making One Mill School's spaces brave and safe for every person who is part of them (including how people are spoken about and to.)