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A few quick fixes for your website and SEO

Apr 19, 2021

 

SEO and website changes are a bit like cleaning your house. Yes, to get the floors clean, you need to move the furniture, sweep, and then mop. Yes, your basement needs a comprehensive reorganization and declutter. But picking up legos for 30 seconds can sure make it easier to walk through your living room and make things feel less chaotic. And sometimes a bigger cleanout just isn’t in the cards.

So today I want to give you some legos-in-the-bin-style quick fixes -- things you can do to improve your SEO and how your website works in just a couple of hours.

 

1. Search for and fix broken links on your website.

If you have broken links on your website, it creates gaps where people (who might have become customers) wander away. Also, broken links weaken your site for search algorithms, making you less easy to find.

Luckily, you don’t have to hunt your broken links down yourself. You can use a tool like this to locate all of the links that don’t work on your website. Then, it’s a simple job to run through that list and update (or remove) them.

 

2. Update articles and content that people love.

If you have a blog post, article, or page on your website that people love, updating it can be a powerful thing to do. Of course, there is the common sense aspect of this: the more people that “use” a particular piece of content, the higher the impact will be of updating or improving it. There is also an algorithm aspect. Search algorithms prioritize recently updated articles and pages -- and users tend to click on more recent pieces, too.

So consider which of your pages or articles are the most visited or most beloved and think about whether you could do a little refresh of any of them. Update the content in meaningful ways and then re-save so that the publish date is also updated.


3. Do a walkthrough.

We’ve all been to a store or restaurant and noticed something -- a broken chair, a dirty corner of the floor, a strange layout -- that made us wonder if the owner ever walks through their own shop. Websites are no different. It’s easy to end up with dusty corners, strange layouts, or out-of-date wording… and we don’t notice them simply because we don’t use our own websites in the same way our customers do.

For these reasons, it can be surprisingly helpful to do a simple “walkthrough” of your own website, looking at it from the standpoint of a new visitor. Just wander through as if you’ve never been there before and keep notes on what jumps out at you: whether it’s a typo, something that makes you cringe, a question that pops up, unclear wording, or navigation cul de sac. You don’t even have to fix everything right away. But doing an inventory of potential fixes gives you a clear picture of what’s actually happening in your online space.


4. Answer people’s questions.

There are a lot of complexities and depth to creating good SEO for your website. And it’s something we’ll continue to explore together. But there is one thing you can do that is almost always a shortcut to good SEO. And that is to answer people’s questions.

Brainstorm questions people ask you in your inbox, at craft markets, and in person. Think about the questions that people have around the care, use, and production of what you make. And then answer those questions, whether in a blog post or on a particular page.

Answering these questions is a shortcut to good SEO. It’s also, happily, a great way to have a useful and welcoming website.

 

Your business will grow and transform through thoughtful, long-term strategies. There really are no “quick fixes” that will transform your business. But there are a lot of small things you can do that add together for better results. And these website tweaks are just that.

 

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