10 Lessons from our Case Study with Becca Perea-Kane of ThicketJul 19, 2021
Becca Perea-Kane is a writer, designer, and owner of Thicket, her minimal, nature-inspired jewelry line. Becca is a nature-lover whose mindset around business is inspiring, grounded, and has evolved to a place of wisdom and encouragement for others in the space. Here are 10 highlights from our in-depth case study with her:
- Find your business priorities. And profit can (and should!) be one of them. Working for different businesses helped clarify the ways in which a business can prioritize different things for Becca. She saw that wanted Thicket to pay her and be profitable.
- Your business can be a creative practice and not necessarily your “art”. Becca doesn’t romanticize her values towards Thicket. It comes from her and is deeply creative, but for her poetry is more of an artful practice. For her, Thicket isn’t the purest expression of her artistic vision or soul.
- It’s OK to maintain hands-on, creative time in your business. Becca was pushed to be as profitable as possible. But she chooses to prioritize her studio experience at the expense of profit (to an extent) -- it’s all about balance.
- Keeping a bit of emotional distance can lead to smarter business decisions. It can help with decisions like what to continue (or discontinue) offering based on what’s selling well.
- Remembering the joy that making brings can be life-giving. Choosing to spend time making can bring back that feeling of why you started on this journey in the first place.
- Business tasks can sometimes be tedious, but completion and accomplishment are energizing. Sometimes it’s hard to know when tasks are complete. Celebrate checking things off your list, even in the mundane.
- Pricing is an art and a science. Try new things and pay attention to how others react to your pricing for help making refinements.
- Your website should be beautiful and informative. An objective, third party has helped Becca make improvements to her website that she didn’t know she needed.
- The idea of what we need is sometimes off. While you do need to spend money if you want to grow, you can start with the do-it-yourself cheap version and then as you need to, upgrade. But don't necessarily think that you have to upgrade.
- Being small and scrappy has its advantages. If you're small, you can be nimble, and you don't need as much money to be profitable. You might bring in less, but if you're spending less, then you're making more. sometimes doing less or getting by with less means that there's just as much profit.
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